The first hint to crack the puzzle "Its first rule is to not talk about it" is:

It is a word which contains 9 letters

The second hint to crack the puzzle "Its first rule is to not talk about it" is:

It starts with letter f

The third hint to crack the puzzle "Its first rule is to not talk about it" is:

It ends with letter b

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The answer for the puzzle "Its first rule is to not talk about it" is: